Google cares the most about editorial links

Say you want to create a page for a particular product and want it to stay on page 1 for the long term – how are you going to achieve this? All you need to do is include enticing call-to-action in the content to compel your blog visitors to subscribe. When …

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Use compelling website titles

SEO guidelines have been changing over the years. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to …

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The ultimate revelation of cloaking

This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. A helpful solution to fixing this issue is to apply a conditional “noindex,follow” meta robots or X-robots tag to these pages whenever common verbiage (i.e.– “No products exist …

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Headings and search queries

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? This is important because most Internet users rely heavily on these rankings. 200-300 words on a topic by you or 1500 words on the same topic by someone else? Social …

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Search marketing implications related to content

This data is invaluable to Google’s understanding of what searchers are really looking for. All of this (seemingly) random information we are collecting gives us a broad basis for knowing what’s happening across a variety of industries. Unlimited information, Unlimited Communication and Connection! When you have submitted your …

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Things about offsite SEO you have to experience yourself

When you write guest posts for other websites, don’t do it just for the purpose of getting a link in the author bio. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and …

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One element of your strategy should look at html

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase …

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Understanding blogs in relation to your marketing strategy

The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that …

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The latest trends in dynamic pages

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices. Search Engine Optimization is the process of optimizing …

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A focus on plugins to benefit search engine placement

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other …

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Headings and quality

A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Besides keywords, what determines how well your pages rank in search results? Once you’ve created a qualified following, then it takes time to engage with …

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Aligning your goals in relation to link building

Google’s Panda update was aimed at improving the quality of search results for their users. Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality …

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How to focus on scraping

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s …

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