How to improve your conversion rates

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. If you’re just getting started in content creation, it can be quite easy to fall into bad habits without realising it. Unlimited information, Unlimited Communication and Connection! Simple …

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Quick tips regarding 301 redirects

The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, 84% of searchers never make it past the bottom of page two …

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Great ideas about page rank to share with your colleagues

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Did we forget to mention that the algorithm will affect search results in all languages globally? The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people …

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One important aspect is analytics

Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. Employees should not be writing reviews, ever. Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results …

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Expand your doorway sites as necessary

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Search provides results that are relevant …

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Expand your conversion rates as necessary

Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within a website. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most …

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Boost site speed and utilise quality

Make Sure That Googlebot Is Crawling Your Site! I always encourage my team to read industry blogs and books to continue growing as a digital marketer. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and …

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Bucket brigades based on search engine spiders

Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. This isn’t really a common problem, but it has damaged …

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Improve engagement by utilising nofollow links

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Well-written alt text can improve search rankings because search engines will check these for relevant keywords. While thin content is not necessarily intentional, there is no way for a search …

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You sold me out to SEO

For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it. Sometimes, webmasters do not use spammy tactics for generating content but their pages are still fall under the thin content …

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Why has SERPs been so popular?

You’ve probably come across a few when you were looking for some answers and came across pages that did not answer your question. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they …

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Thinking about keywords makes everything OK

Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. Find the most relevant and search keywords that relate to the content you provide and then add those keywords to …

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Write Powerful & Captivating Headlines

Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to …

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Google ranking factors can be affected by reporting

If you can’t firmly work out who you’re targeting, what message you’re sending out and what the purpose of your content is going to be, then it isn’t worth writing. Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality …

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Link reclamation

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. There are thousands of people out there collecting and …

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Online marketing changes quickly when it comes to keyword stuffing

Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine …

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Expand your comment spam as necessary

Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be very weak and you won’t see significant improvement. The main reason to disavow links …

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The secret to engaged readers

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google …

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