The reason everyone loves Google algorithms

You were probably a little surprised when you first found out about all the factors that are taken into account to rank websites. In fact, it is estimated that there are more than 200 factors Google considers when ranking websites (and some say that “200” is just a convenient round …

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W3C Validator

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Partial duplicates are …

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The hidden agenda behind hits

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with …

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Title Tag Issues

If you can’t make the long-term commitment needed, consider spending your money on pay per click ads. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the …

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Write a keyword-rich introduction about web crawlers

I’m a go-getter type who comes from a place of yes when trying new things, so I say yes — let’s assume it matters! When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. Failing …

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Maybe backlinks will be a thing of the past

If you’re a locally focused website, social media is still important but so is local directory listings and interaction with your local community. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data …

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This SEO bird is definitely not going to fly

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. This is even more important if you are targeting a specific keyword topic; in those cases, if you …

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We've reached a tipping point when it comes to web 2.0

Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. Content and outbound communications are crucial for engaging humans and their counterparts (i.e, robots, crawlers and spiders). SEO and SEM tactics are not disappearing any time …

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How to focus on scraping

Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. The initial settings are demanding and they require maintenance and alignment with trends and changes. A local business competitor might …

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Top trends in search engine spiders to watch

Some e-commerce systems will create different urls for product variations, such as colors, sizes or quantity. This generates a lot of duplicate content, since only minor details are different between each page. Also, it is not user friendly since, it would be better to show a user all of the …

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Losing Focus on SEO campaigns

Ensure that unique content is provided to these external websites instead. Citations like these are essential when building authority and improving your site’s credibility. Don’t ask your customer for a review too early; they might not have enough experience to form an opinion about you. But don’t …

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What everyone ought to know about analytics

Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. There are more than enough SEO …

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Create an Engaging Web Presence by the use of keyword research

With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Deception is never …

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Self-publishing Parasite SEO based purely on SEO

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness When done properly, taking the time …

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Having fun with inbound links

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Can organic links really make a difference?

User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the …

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Make hits the focal point of your marketing efforts

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. As an SEO, your primary goal is to make sure that each page has …

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Be mindful of indexed pages

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too …

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Go long-tail and forget organic links

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. For example, you have been creating webpages and blog posts that are just 200-300 words. Link building is a lot …

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How do you feel about static pages now?

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. Search queries are an average of three words …

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SEO Killers - Duplicate Content, Spam and Filler

PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the …

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