How to promote your local business online

Less-competitive terms afford more opportunity for high ranking. Many further implementations in Seo are needed in order to compete with Google’s changes. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Remember, Google …

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Unexpected ways cloaking can impact your marketing efforts

SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. Getting the technical details of search engine-friendly web development …

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Make html your centre of attention

Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. The most important thing with a trust or brand problem is to never try to squash the truth. These can be a great way to structure content within the content itself, rather than relying …

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The hidden agenda behind local search

To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet? These gaps are the ones that …

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The worst advice I've heard about link exchanges

This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that …

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Things you most likely didn't know about splogs

But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? This defeats Google’s purpose since providing valuable information to users is the goal. Before Google’s Panda updates, SEO efforts largely focused on keywords (link is external …

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The latest trends in web crawlers

Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom …

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The back story of content

SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely …

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All you wanted to know about keyword density but were afraid to ask

Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Don’t …

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