The web is the new Yellow Pages

Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural …

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Headings and keywords

Use it before it ceases to be an enabler of competitive advantage. If you truly want to stay ahead of your competition, and make the most of your business through the exciting online marketplace, then youull need to pre-empt these changes. Relevance versus authority: these two metrics are always at …

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Measure the quality and uniqueness

There is no registration or fee. All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels. It should be clearly understood …

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It’s a win-win strategy with an emphasis on quality

When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your …

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The mysterious world of bounce rates

Keyword density is the percentage of times a keyword is used in the copy. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Apple is an interesting case to look at for SEO as they have never …

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Online marketing changes quickly when it comes to meta tags

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? Make note of the unique characteristics on-page and in the source. Your …

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Aligning your goals in relation to dynamic pages

A local business competitor might not be your online competitor — welcome to a bigger game of tug-of-war. As you work to improve your SEO, it’s your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. Typically your home page will be …

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Headings and analysis

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. First of all, you need to understand why SEO is so important. Providing the best content related to that topic makes …

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The mysterious world of offsite SEO

Essentially, you rewrite it. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help you increase your rank. As smart and sophisticated …

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