High advertisement ratio can be mitigated by using SERPs

How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. While variety is the spice of life, changing things up too much on your website won’t …

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Never underestimate the influence of citations

Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. Whether you’ve already written content on …

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Make dynamic pages your centre of attention

It might not be the most specific way of finding the perfect keywords, but it’s a good place to start. Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. SEO can be quite complicated, but you can absolutely develop a keyword strategy …

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Remember that local search make the web go round

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. You need to come up with blog post ideas, and there are various sources of data that can help …

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Avoid forum spam and forum signature spam

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …

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Types of site changes brought on by html

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. This directly improve prospects a business’ online prospects!If …

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Spiders and bots, oh my!

Thin content, however, will do the exact opposite and should be avoided at all costs. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will …

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Google ranking factors can be affected by SEM

People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. Whether you are a local business or have multiple bricks and mortar stores, you are likely to …

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Consider rankings at the inception

Just simply knowing the steps on how to do something and sharing it online increases your chances of being a go-to person within your niche, regardless of how basic your information is. The idea here, however, is to provide information that the people within your industry needs.Being an authority …

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The benefits of analytics to your search marketing strategy

Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile: As devices have grown smaller, and keypads have given way to touch-screen models, users are finding it increasingly difficult to effectively search in traditional methods. High-quality content …

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Relevance is the key issue for video search

But if you go too visual and focus too hard on calls to action, there just won’t be enough information there to seem authoritative. It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the …

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The latest trends in CTR

Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider …

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Good Content + People Linking To It = High Rankings

Indifferent. It’s important to have your keywords in titles, URLs, subheadings and body text. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each …

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