How to focus on search engine spiders

Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work). You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines …

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Latest developments in hits

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

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Thinking about web portals makes everything OK

This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links. SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you …

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The mysterious world of webmaster tools

Online content is the same—it stays fresh and valuable for months and years to come. Less-competitive terms afford more opportunity for high ranking. Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the …

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Establish your position regarding rankings

Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest …

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Take a customer focused approach to web crawlers

One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different …

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Boost site speed and utilise keywords

Relevance met with analytics instrumentation is the winningest combination. Meta Tags play an important role in SEO. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. Cheaters tend to assume others will be taking shortcuts as well …

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Takeaway tips for bounce rates

People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. The higher amount of time required for the recognition …

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How to really understand page rank

The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google …

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Less is always better when it comes to meta tags

The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental …

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Self-publishing Parasite SEO based purely on trust rank

Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the …

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The best advice I've listened to about plugins

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are …

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Increase Organic Traffic by the manipulation of backlinks

Information Architecture allows people and search engines to better understand the content structure on a site. Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are …

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Make a good use of local search

So I'm going to carry on using ALT text on my images, even when they contain no information. Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. Pay …

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Make a good use of forums

One should always keep an eye on those who want to take your spot. Be cautious of sites offering “exclusive placement” for pay. This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Please ensure hitting all the elements …

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Think you can predict what designs will work best?

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. High quality images are very important for every website. However, big images mean slower sites. Optimizing images …

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How you will benefit from keyword stuffing

In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently …

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Design + ROI = Greatness

Sure, by itself, traffic is not going to make you any money. If you don’t follow the search rankings of your website and don’t know how particular keywords work for your positions in SERPs, you may as well just stop doing SEO altogether. One issue often cited by …

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