The hidden agenda behind web portals

Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. By including the location of the business as part of the keywords used, it increases relevance in the searches. Although …

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This story about local search will haunt you forever

That takes time. With SEO, you want to tell people about your content that are likely to share or link to it. This is a powerful association that your product is so popular people don’t want to see any other search results. The faster your site loads, the better …

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You should ensure that you use your internal links correctly

Most times, search engines have no way of finding these URLs. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. An SEO factor is something that influences where a website or piece of content will rank …

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Quality pages are what Google wants to rank

When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. There’s a debate as to …

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This year will be the year of javascript

If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links between your related sites in determining the ranking of any one of them. CTR gives …

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Measure and Improve by paying attention to site submissions

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

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Things about white hat SEO you have to experience yourself

The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. In the …

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A do-it-yourself guide to page impressions

This is why hiring a reputable SEO company is important. Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business …

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Difficult things about organic links

Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. To be sure that Googlebot will not crawl, it is important to disallow these pages on the robots.txt to …

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What's the story about link exchanges

Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Could …

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Discover the connection between user experience sitemaps

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Some of the most historic cases of explosive growth hacking success involved input into product development as well. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your …

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Think like a human not a robot when it comes to citations

Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. There’s a sharp dividing line between SEOs who believe social doesn’t count toward search relevance and those who do. Search engine optimization affects only organic search …

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The infamy behind hits

Corporate communications like public relations, social media, and email also fall under the SEO umbrella. To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. Search-engine crawlers …

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Useful tips from experts in search engine spiders

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get …

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What everyone ought to know about html

But where do you start? This would be useful to your readers and helps make your site look good in Google’s eyes. Since evergreen content will help you improve your SEO ranking, it goes without saying that you will drive more traffic to your blog. If your site had …

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Random musings on web portals

Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Unlike some aspects of the mysterious Quality Score “secret sauce,” we know …

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