Good Content + People Linking To It = High Rankings

Indifferent. It’s important to have your keywords in titles, URLs, subheadings and body text. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each …

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Identify backlink opportunities

Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. Predicting future viral success online is …

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Thinking about web portals makes everything OK

Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. Prominence implies that a word used at the beginning of a link or piece of text is more important than …

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Useful tips from experts in search engine spiders

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get …

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What everyone ought to know about html

But where do you start? This would be useful to your readers and helps make your site look good in Google’s eyes. Since evergreen content will help you improve your SEO ranking, it goes without saying that you will drive more traffic to your blog. If your site had …

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How to focus on scraping

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s …

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Online marketing changes quickly when it comes to keyword stuffing

Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine …

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The mysterious world of offsite SEO

Essentially, you rewrite it. Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help you increase your rank. As smart and sophisticated …

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People still ask me about ROI and its importance today

This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must …

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Go long-tail and forget organic links

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. For example, you have been creating webpages and blog posts that are just 200-300 words. Link building is a lot …

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Expand your comment spam as necessary

Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be very weak and you won’t see significant improvement. The main reason to disavow links …

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How do you feel about static pages now?

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. Search queries are an average of three words …

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Random musings on web portals

Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Unlike some aspects of the mysterious Quality Score “secret sauce,” we know …

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SEO Killers - Duplicate Content, Spam and Filler

PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the …

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The secret to engaged readers

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google …

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All you wanted to know about keyword density but were afraid to ask

Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Don’t …

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Design + ROI = Greatness

Sure, by itself, traffic is not going to make you any money. If you don’t follow the search rankings of your website and don’t know how particular keywords work for your positions in SERPs, you may as well just stop doing SEO altogether. One issue often cited by …

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Take a customer focused approach to plugins

You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Content syndication is the …

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