Why has SERPs been so popular?

You’ve probably come across a few when you were looking for some answers and came across pages that did not answer your question. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they …

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Make a good use of forums

One should always keep an eye on those who want to take your spot. Be cautious of sites offering “exclusive placement” for pay. This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Please ensure hitting all the elements …

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My thoughts on googlebot crawlers

In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a …

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Self-publishing Parasite SEO based purely on SEO

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness When done properly, taking the time …

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Headings and quality

A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Besides keywords, what determines how well your pages rank in search results? Once you’ve created a qualified following, then it takes time to engage with …

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Online marketing changes quickly when it comes to meta tags

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? Make note of the unique characteristics on-page and in the source. Your …

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Let's talk about SEO campaigns

You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. Over the past couple of years, SEO has significantly changed as search engines get smarter. There …

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Think about search engine spiders from the start

Any change you make to your site that will impact your search index has to carefully considered. When you have high-quality, valuable content that is targeted for keywords you know your audience uses, you have a perfect opportunity for search engine marketing (SEM). This knowledge helps us determine the best …

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Reasons why marketers love canonical URLs

Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to …

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Relevance is the key issue for video search

But if you go too visual and focus too hard on calls to action, there just won’t be enough information there to seem authoritative. It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the …

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The latest trends in CTR

Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider …

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The worst advice I've heard about link exchanges

This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that …

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Things about white hat SEO you have to experience yourself

The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. In the …

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More focus is put on SERPs

Away from on-page SEO, link-building is a huge factor in how search engines rank your web pages. Google Trends provide clean and reliable results for the popularity of keywords and phrases. You get the idea of what kind of content is evergreen by now, but do you understand why it …

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Aligning your goals in relation to link building

Google’s Panda update was aimed at improving the quality of search results for their users. Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality …

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A do-it-yourself guide to page impressions

This is why hiring a reputable SEO company is important. Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business …

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Things you most likely didn't know about splogs

But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? This defeats Google’s purpose since providing valuable information to users is the goal. Before Google’s Panda updates, SEO efforts largely focused on keywords (link is external …

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Design + content = Greatness

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. However, the difference is that SEO only affects the unpaid or …

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Difficult things about organic links

Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. To be sure that Googlebot will not crawl, it is important to disallow these pages on the robots.txt to …

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Having fun with inbound links

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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The latest trends in web crawlers

Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom …

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What's the story about link exchanges

Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Could …

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Can organic links really make a difference?

User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the …

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Discover the connection between user experience sitemaps

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Some of the most historic cases of explosive growth hacking success involved input into product development as well. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your …

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Think like a human not a robot when it comes to citations

Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. There’s a sharp dividing line between SEOs who believe social doesn’t count toward search relevance and those who do. Search engine optimization affects only organic search …

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Thinking about keywords makes everything OK

Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. Find the most relevant and search keywords that relate to the content you provide and then add those keywords to …

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Consider text links at the inception

Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. A …

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Think you can predict what designs will work best?

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. High quality images are very important for every website. However, big images mean slower sites. Optimizing images …

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Aligning your goals in relation to dynamic pages

A local business competitor might not be your online competitor — welcome to a bigger game of tug-of-war. As you work to improve your SEO, it’s your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. Typically your home page will be …

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Write Powerful & Captivating Headlines

Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to …

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How you will benefit from keyword stuffing

In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently …

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Google ranking factors can be affected by reporting

If you can’t firmly work out who you’re targeting, what message you’re sending out and what the purpose of your content is going to be, then it isn’t worth writing. Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality …

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Headings and analysis

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. First of all, you need to understand why SEO is so important. Providing the best content related to that topic makes …

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Lets look at our approach to organic links

A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. Some companies (Black Hats) will happily break the rules to get you to the top in the short term …

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Make hits the focal point of your marketing efforts

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. As an SEO, your primary goal is to make sure that each page has …

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The back story of content

SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely …

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How you will benefit from search queries

In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if …

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Link reclamation

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. There are thousands of people out there collecting and …

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The infamy behind hits

Corporate communications like public relations, social media, and email also fall under the SEO umbrella. To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. Search-engine crawlers …

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Small but important things to observe about sitemaps

Great content is also important from an SEO perspective, which is why we provide content writing services for all of our full service B2B SEO clients. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Today …

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Be mindful of indexed pages

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too …

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