You sold me out to SEO

For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it. Sometimes, webmasters do not use spammy tactics for generating content but their pages are still fall under the thin content …

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Spiders and bots, oh my!

Thin content, however, will do the exact opposite and should be avoided at all costs. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will …

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Bucket brigades based on trust rank

The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Data must be sliced and diced from different dimensions to show trends. To get links from high quality blogs, you need to create link-worthy content on your …

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Have a category description paragraph

To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements. Social is also an SEO challenge for you. For those seeking to sway public (or private) opinion about a particular …

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How to really understand page rank

The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google …

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Learning about html

One of the simplest and most effective ways of making your content look more attractive, to both online viewers and search engines, is to include a couple of great images to support your content. Changing the landing page URL is another method that can be used to better explain the …

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Things that make you love and hate blogs

Put aside any fears or concerns you might have, and engage with all of your followers in an honest and open manner. In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page. Your goal should …

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Understanding blogs in relation to your marketing strategy

The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that …

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The latest trends in dynamic pages

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices. Search Engine Optimization is the process of optimizing …

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Carve out time for concentrating on plugins

Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem. Search engines will not consider your site …

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I urge you to think about analytics

Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Link building involves obtaining …

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I urge you to think about backlinks

Make sure to budget appropriately. 2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. Data must be sliced and diced from different dimensions to show trends. The biggest factor in the SEO revolution is the rise of content. Instead of stung …

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Make html your centre of attention

Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. The most important thing with a trust or brand problem is to never try to squash the truth. These can be a great way to structure content within the content itself, rather than relying …

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The benefits of canonical URLs to your search marketing strategy

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Many further implementations in Seo are needed in order to compete with Google’s changes. The rule of thumb is to …

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It’s a win-win strategy with an emphasis on quality

When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your …

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Less is always better when it comes to meta tags

The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental …

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Optimise your site, paying special attention to SEO campaigns

There is reliable empirical evidence that Google and other search engines make increasing use of semantics in assessing the quality of a page for ranking purposes. However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers …

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How to focus on scraping

Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. The initial settings are demanding and they require maintenance and alignment with trends and changes. A local business competitor might …

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Self-publishing Parasite SEO based purely on trust rank

Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the …

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The best advice I've listened to about plugins

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are …

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Don't miss out CTR from your detailed marketing checklist

Remember that your success in SEO is directly proportional to the amount of effort you exert. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Before you can start writing …

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Top trends in search engine spiders to watch

Some e-commerce systems will create different urls for product variations, such as colors, sizes or quantity. This generates a lot of duplicate content, since only minor details are different between each page. Also, it is not user friendly since, it would be better to show a user all of the …

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Measure and Improve by paying attention to keyword research

There are a number of factors or signals of growth other than what you can see in search results. If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords …

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A focus on plugins to benefit search engine placement

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other …

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Understand about conversion rates

The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Work with Google to provide your users with the most relevant, well-informed …

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What's the story about gateway sites

Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” Each page should have a title that isn’t used anywhere else on your site. Sure, by itself, traffic is not going to make you any money. And …

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Increase Organic Traffic by the manipulation of backlinks

Information Architecture allows people and search engines to better understand the content structure on a site. Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are …

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Google ranking factors can be affected by SEM

People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. Whether you are a local business or have multiple bricks and mortar stores, you are likely to …

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Losing Focus on SEO campaigns

Ensure that unique content is provided to these external websites instead. Citations like these are essential when building authority and improving your site’s credibility. Don’t ask your customer for a review too early; they might not have enough experience to form an opinion about you. But don’t …

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Make a good use of local search

So I'm going to carry on using ALT text on my images, even when they contain no information. Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. Pay …

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The hidden agenda behind local search

To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet? These gaps are the ones that …

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This year will be the year of javascript

If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links between your related sites in determining the ranking of any one of them. CTR gives …

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Consider rankings at the inception

Just simply knowing the steps on how to do something and sharing it online increases your chances of being a go-to person within your niche, regardless of how basic your information is. The idea here, however, is to provide information that the people within your industry needs.Being an authority …

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What everyone ought to know about analytics

Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. There are more than enough SEO …

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Improve engagement by utilising CTR

Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. Recognize and accept their learning curve and build some education into the job so they can fly. For example, a …

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The mysterious world of bounce rates

Keyword density is the percentage of times a keyword is used in the copy. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Apple is an interesting case to look at for SEO as they have never …

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Measure and Improve by paying attention to site submissions

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

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The benefits of analytics to your search marketing strategy

Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile: As devices have grown smaller, and keypads have given way to touch-screen models, users are finding it increasingly difficult to effectively search in traditional methods. High-quality content …

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Create an Engaging Web Presence by the use of keyword research

With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Deception is never …

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