Myths and misconceptions about web crawlers

Do they go back to Google and try another website? Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute …

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Thinking about javascript makes everything OK

Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. You never know, you might discover something that you can use in your future digital marketing and social media efforts. As far as promotional tactics examples go …

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Thinking about web portals makes everything OK

This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links. SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you …

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W3C Validator

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Partial duplicates are …

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Define your goals with regards to URLs

When diagnosing issues with a website, often times it comes back to issues with crawling and indexing. The result is unnaturally sounding copy, and depending on the keyword, it often results in nonsensical combinations. 301 links are permanent and tell Google that page B has replaced page A. 302 redirects …

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Try to get reviews and respond to them

Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. So getting your …

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The ultimate revelation of cloaking

This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. A helpful solution to fixing this issue is to apply a conditional “noindex,follow” meta robots or X-robots tag to these pages whenever common verbiage (i.e.– “No products exist …

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Small but important things to observe about bread crumbs

Traditional marketing / advertising is outbound, meaning you have to disrupt people’s attention in order to communicate your message (i.e. Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google’s most important ranking factors …

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Great ideas about page rank to share with your colleagues

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Did we forget to mention that the algorithm will affect search results in all languages globally? The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people …

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One important aspect is analytics

Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. Employees should not be writing reviews, ever. Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results …

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Advantages of forums and how you can take advantage of this

Viewing multiple sets of industry data with similar themes like “business to business” plus “technology industry” allows for insights into parallel universes, such as potential upcoming algorithm dips and bumps. But where do you start? . Announce your site to your network of users, friends, and partners. Technical SEO is the …

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Expand your doorway sites as necessary

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Search provides results that are relevant …

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Establish your position regarding domain authority

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each …

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Headings and keywords

Use it before it ceases to be an enabler of competitive advantage. If you truly want to stay ahead of your competition, and make the most of your business through the exciting online marketplace, then youull need to pre-empt these changes. Relevance versus authority: these two metrics are always at …

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Things about offsite SEO you have to experience yourself

When you write guest posts for other websites, don’t do it just for the purpose of getting a link in the author bio. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and …

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Great ideas about html to share with your colleagues

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. A relatively fast way to get links …

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Bucket brigades based on search engine spiders

Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. This isn’t really a common problem, but it has damaged …

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We've reached a tipping point when it comes to web 2.0

Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to each page that is created on a website. Content and outbound communications are crucial for engaging humans and their counterparts (i.e, robots, crawlers and spiders). SEO and SEM tactics are not disappearing any time …

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You should ensure that you use your internal links correctly

Most times, search engines have no way of finding these URLs. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. An SEO factor is something that influences where a website or piece of content will rank …

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To get fast rankings, you need onsite SEO

This is usually enough to get the link removed. As they crawl your site, they index content to appear in the search engine results. Many web owners start generating meaningless content hoping that this would improve their search engine rankings. Local search engine optimisation makes use of the location of …

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I urge you to think about backlinks

Make sure to budget appropriately. 2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. Data must be sliced and diced from different dimensions to show trends. The biggest factor in the SEO revolution is the rise of content. Instead of stung …

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Less is always better when it comes to meta tags

The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental …

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Measure and Improve by paying attention to keyword research

There are a number of factors or signals of growth other than what you can see in search results. If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords …

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Make a good use of local search

So I'm going to carry on using ALT text on my images, even when they contain no information. Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. Pay …

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The mysterious world of bounce rates

Keyword density is the percentage of times a keyword is used in the copy. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Apple is an interesting case to look at for SEO as they have never …

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Self-publishing Parasite SEO based purely on SEO

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness When done properly, taking the time …

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Relevance is the key issue for video search

But if you go too visual and focus too hard on calls to action, there just won’t be enough information there to seem authoritative. It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the …

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The latest trends in web crawlers

Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom …

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How you will benefit from keyword stuffing

In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently …

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The back story of content

SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely …

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How you will benefit from search queries

In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if …

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The infamy behind hits

Corporate communications like public relations, social media, and email also fall under the SEO umbrella. To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. Search-engine crawlers …

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What everyone ought to know about html

But where do you start? This would be useful to your readers and helps make your site look good in Google’s eyes. Since evergreen content will help you improve your SEO ranking, it goes without saying that you will drive more traffic to your blog. If your site had …

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Expand your comment spam as necessary

Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be very weak and you won’t see significant improvement. The main reason to disavow links …

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Design + ROI = Greatness

Sure, by itself, traffic is not going to make you any money. If you don’t follow the search rankings of your website and don’t know how particular keywords work for your positions in SERPs, you may as well just stop doing SEO altogether. One issue often cited by …

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