How to improve your conversion rates

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. If you’re just getting started in content creation, it can be quite easy to fall into bad habits without realising it. Unlimited information, Unlimited Communication and Connection! Simple …

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Google cares the most about editorial links

Say you want to create a page for a particular product and want it to stay on page 1 for the long term – how are you going to achieve this? All you need to do is include enticing call-to-action in the content to compel your blog visitors to subscribe. When …

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How to promote your local business online

Less-competitive terms afford more opportunity for high ranking. Many further implementations in Seo are needed in order to compete with Google’s changes. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Remember, Google …

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Quick tips regarding 301 redirects

The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, 84% of searchers never make it past the bottom of page two …

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High advertisement ratio can be mitigated by using SERPs

How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. While variety is the spice of life, changing things up too much on your website won’t …

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Little known ways to improve positioning through the use of web crawlers

Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. You need to figure out your customer …

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Clarification about text links

People often click away from a site if they do not get what is suggested to them; some SEOs call this “the scent; the essence of truthiness.” Unfortunately, black hat tactics against competitors will sometimes work enough to sink their site temporarily. Parallax design is a website design approach that …

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Title Tag Issues

If you can’t make the long-term commitment needed, consider spending your money on pay per click ads. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the …

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Write a keyword-rich introduction about web crawlers

I’m a go-getter type who comes from a place of yes when trying new things, so I say yes — let’s assume it matters! When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. Failing …

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Maybe backlinks will be a thing of the past

If you’re a locally focused website, social media is still important but so is local directory listings and interaction with your local community. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data …

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Boost site speed and utilise keywords

Relevance met with analytics instrumentation is the winningest combination. Meta Tags play an important role in SEO. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. Cheaters tend to assume others will be taking shortcuts as well …

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Difficult things about forums

Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine. If visitors get what they need from your site, they’re more likely …

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Avoid forum spam and forum signature spam

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …

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The back story of 301 redirects

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. People will often forgive mistakes made by companies, but they will not forgive insincerity. Your site navigation should be present and easily identifiable. Visitors should be able to navigate …

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Lets look at our approach to SEO

They may not consciously realize it, but they do. There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and …

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This story about local search will haunt you forever

That takes time. With SEO, you want to tell people about your content that are likely to share or link to it. This is a powerful association that your product is so popular people don’t want to see any other search results. The faster your site loads, the better …

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Promoting Your Site to Increase Traffic

Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. In the emerging days of the Web, directories were built to help users navigate to various websites. SEO analysis is a tool for people to study how they might improve a given website …

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What's the story about non reciprocal links

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts …

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You sold me out to SEO

For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it. Sometimes, webmasters do not use spammy tactics for generating content but their pages are still fall under the thin content …

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Spiders and bots, oh my!

Thin content, however, will do the exact opposite and should be avoided at all costs. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will …

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Bucket brigades based on trust rank

The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Data must be sliced and diced from different dimensions to show trends. To get links from high quality blogs, you need to create link-worthy content on your …

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Understanding blogs in relation to your marketing strategy

The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that …

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Carve out time for concentrating on plugins

Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem. Search engines will not consider your site …

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I urge you to think about analytics

Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Link building involves obtaining …

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Optimise your site, paying special attention to SEO campaigns

There is reliable empirical evidence that Google and other search engines make increasing use of semantics in assessing the quality of a page for ranking purposes. However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers …

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How to focus on scraping

Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. The initial settings are demanding and they require maintenance and alignment with trends and changes. A local business competitor might …

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Don't miss out CTR from your detailed marketing checklist

Remember that your success in SEO is directly proportional to the amount of effort you exert. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Before you can start writing …

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Top trends in search engine spiders to watch

Some e-commerce systems will create different urls for product variations, such as colors, sizes or quantity. This generates a lot of duplicate content, since only minor details are different between each page. Also, it is not user friendly since, it would be better to show a user all of the …

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The benefits of analytics to your search marketing strategy

Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile: As devices have grown smaller, and keypads have given way to touch-screen models, users are finding it increasingly difficult to effectively search in traditional methods. High-quality content …

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Why has SERPs been so popular?

You’ve probably come across a few when you were looking for some answers and came across pages that did not answer your question. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they …

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Make a good use of forums

One should always keep an eye on those who want to take your spot. Be cautious of sites offering “exclusive placement” for pay. This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Please ensure hitting all the elements …

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A do-it-yourself guide to page impressions

This is why hiring a reputable SEO company is important. Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business …

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Having fun with inbound links

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Discover the connection between user experience sitemaps

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Some of the most historic cases of explosive growth hacking success involved input into product development as well. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your …

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Thinking about keywords makes everything OK

Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. Find the most relevant and search keywords that relate to the content you provide and then add those keywords to …

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Consider text links at the inception

Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. A …

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Aligning your goals in relation to dynamic pages

A local business competitor might not be your online competitor — welcome to a bigger game of tug-of-war. As you work to improve your SEO, it’s your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. Typically your home page will be …

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Google ranking factors can be affected by reporting

If you can’t firmly work out who you’re targeting, what message you’re sending out and what the purpose of your content is going to be, then it isn’t worth writing. Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality …

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Lets look at our approach to organic links

A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. Some companies (Black Hats) will happily break the rules to get you to the top in the short term …

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Link reclamation

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. There are thousands of people out there collecting and …

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Small but important things to observe about sitemaps

Great content is also important from an SEO perspective, which is why we provide content writing services for all of our full service B2B SEO clients. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Today …

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Good Content + People Linking To It = High Rankings

Indifferent. It’s important to have your keywords in titles, URLs, subheadings and body text. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each …

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Useful tips from experts in search engine spiders

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get …

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How to focus on scraping

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s …

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