Things about reporting you have to experience yourself

Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with …

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Boost site speed and utilise web portals

In our experiences, we’ve seen lower-tier eCommerce websites increase organic search traffic by as much as 50-100% by simply rewriting product descriptions for half of the website’s product pages–with no manual link building efforts. aying attention to what the search engines suggest for topics important to your …

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Things to avoid when dealing with rankings

To a certain extent, it is not possible to attract robots. Google will visit your site often if the site has excellent content that is updated frequently and cited often by other sites. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no …

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The web is the new Yellow Pages

Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural …

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Be clear, truthful and accurate when it comes to inbound links

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. It …

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The hidden agenda behind web portals

Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. By including the location of the business as part of the keywords used, it increases relevance in the searches. Although …

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Headings and search queries

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? This is important because most Internet users rely heavily on these rankings. 200-300 words on a topic by you or 1500 words on the same topic by someone else? Social …

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Make dynamic pages your centre of attention

It might not be the most specific way of finding the perfect keywords, but it’s a good place to start. Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. SEO can be quite complicated, but you can absolutely develop a keyword strategy …

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This SEO bird is definitely not going to fly

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. This is even more important if you are targeting a specific keyword topic; in those cases, if you …

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Types of site changes brought on by html

There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can be a problem on your own site, but also with any guest posts that you submit to other websites for backlinks. This directly improve prospects a business’ online prospects!If …

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Increase Organic Traffic by the manipulation of metrics

To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. The search engines now identify low quality content through user engagement, and by correlating …

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Measure the quality and uniqueness

There is no registration or fee. All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels. It should be clearly understood …

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Repurpose old googlebot crawlers

The more information you give them, the better your search engine optimisation company will be able to fit the voice and language of their content to suit your business. As part of their drive to continue to offer the best search experience (as per their aim) Google are looking firstly …

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Less is always better when it comes to trust rank

This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's content. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their …

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One element of your strategy should look at html

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase …

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Learning about html

One of the simplest and most effective ways of making your content look more attractive, to both online viewers and search engines, is to include a couple of great images to support your content. Changing the landing page URL is another method that can be used to better explain the …

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The latest trends in dynamic pages

Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices. Search Engine Optimization is the process of optimizing …

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Make html your centre of attention

Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. The most important thing with a trust or brand problem is to never try to squash the truth. These can be a great way to structure content within the content itself, rather than relying …

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Increase Organic Traffic by the manipulation of backlinks

Information Architecture allows people and search engines to better understand the content structure on a site. Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are …

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This year will be the year of javascript

If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links between your related sites in determining the ranking of any one of them. CTR gives …

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Measure and Improve by paying attention to site submissions

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

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My thoughts on googlebot crawlers

In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A 301 will pass a …

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Let's talk about SEO campaigns

You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. Over the past couple of years, SEO has significantly changed as search engines get smarter. There …

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Reasons why marketers love canonical URLs

Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to …

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Things you most likely didn't know about splogs

But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? This defeats Google’s purpose since providing valuable information to users is the goal. Before Google’s Panda updates, SEO efforts largely focused on keywords (link is external …

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Write Powerful & Captivating Headlines

Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to …

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Identify backlink opportunities

Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. Predicting future viral success online is …

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How do you feel about static pages now?

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. Search queries are an average of three words …

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Random musings on web portals

Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Unlike some aspects of the mysterious Quality Score “secret sauce,” we know …

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