How to focus on search engine spiders

Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work). You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines …

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The reason everyone loves Google algorithms

You were probably a little surprised when you first found out about all the factors that are taken into account to rank websites. In fact, it is estimated that there are more than 200 factors Google considers when ranking websites (and some say that “200” is just a convenient round …

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Make link building the focal point of your marketing efforts

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google’s most important ranking factors for …

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Latest developments in hits

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

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Be yourself & not your keywords

Covering hot new topics and industry news is an excellent way to get to the top of the SERPs fast. Everybody wants to know the latest and greatest. For example, someone launches a campaign and forgets to test the landing page URL they placed in an email sent out to …

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97% of consumers read online reviews for local businesses

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

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Expand your conversion rates as necessary

Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within a website. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most …

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Takeaway tips for bounce rates

People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. The higher amount of time required for the recognition …

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Start simple, but don't forget 301 redirects

Include the right keywords and link to the target page to create an anchor text that’s relevant. This will positively affects backlinks, necessary for building internal links. High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative …

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Search marketing implications related to content

This data is invaluable to Google’s understanding of what searchers are really looking for. All of this (seemingly) random information we are collecting gives us a broad basis for knowing what’s happening across a variety of industries. Unlimited information, Unlimited Communication and Connection! When you have submitted your …

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Improve engagement by utilising nofollow links

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Well-written alt text can improve search rankings because search engines will check these for relevant keywords. While thin content is not necessarily intentional, there is no way for a search …

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Start simple, but don't forget organic links

If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck …

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Quality pages are what Google wants to rank

When someone does a search (called a query) and the search engine checks the index for all the web pages associated with that search, the search engine needs a way to rank those web pages in an order that is useful for the searcher. There’s a debate as to …

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Have a category description paragraph

To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements. Social is also an SEO challenge for you. For those seeking to sway public (or private) opinion about a particular …

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How to really understand page rank

The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google …

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Self-publishing Parasite SEO based purely on trust rank

Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the …

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The best advice I've listened to about plugins

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are …

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Understand about conversion rates

The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Work with Google to provide your users with the most relevant, well-informed …

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Google ranking factors can be affected by SEM

People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. Whether you are a local business or have multiple bricks and mortar stores, you are likely to …

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Losing Focus on SEO campaigns

Ensure that unique content is provided to these external websites instead. Citations like these are essential when building authority and improving your site’s credibility. Don’t ask your customer for a review too early; they might not have enough experience to form an opinion about you. But don’t …

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Consider rankings at the inception

Just simply knowing the steps on how to do something and sharing it online increases your chances of being a go-to person within your niche, regardless of how basic your information is. The idea here, however, is to provide information that the people within your industry needs.Being an authority …

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Online marketing changes quickly when it comes to meta tags

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? Make note of the unique characteristics on-page and in the source. Your …

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The worst advice I've heard about link exchanges

This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that …

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Things about white hat SEO you have to experience yourself

The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. In the …

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Aligning your goals in relation to link building

Google’s Panda update was aimed at improving the quality of search results for their users. Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality …

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Difficult things about organic links

Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. To be sure that Googlebot will not crawl, it is important to disallow these pages on the robots.txt to …

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What's the story about link exchanges

Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Could …

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Can organic links really make a difference?

User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the …

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Think you can predict what designs will work best?

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. High quality images are very important for every website. However, big images mean slower sites. Optimizing images …

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Headings and analysis

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. First of all, you need to understand why SEO is so important. Providing the best content related to that topic makes …

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Be mindful of indexed pages

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too …

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Thinking about web portals makes everything OK

Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. Prominence implies that a word used at the beginning of a link or piece of text is more important than …

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People still ask me about ROI and its importance today

This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must …

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Go long-tail and forget organic links

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. For example, you have been creating webpages and blog posts that are just 200-300 words. Link building is a lot …

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