Use compelling website titles

SEO guidelines have been changing over the years. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to …

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Never underestimate the influence of citations

Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. Whether you’ve already written content on …

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The mysterious world of webmaster tools

Online content is the same—it stays fresh and valuable for months and years to come. Less-competitive terms afford more opportunity for high ranking. Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the …

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Establish your position regarding rankings

Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest …

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The hidden agenda behind hits

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with …

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Take a customer focused approach to web crawlers

One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different …

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Create a search marketing strategy based on search engine spiders

They go the distance, train, research their enemies’ capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their …

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Useful tips from experts in backlinks

While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. If they are absolutely necessary, beef them up with more unique content – if they’re not, get rid of …

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Unexpected ways cloaking can impact your marketing efforts

SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. Getting the technical details of search engine-friendly web development …

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Remember that local search make the web go round

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. You need to come up with blog post ideas, and there are various sources of data that can help …

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Boost site speed and utilise quality

Make Sure That Googlebot Is Crawling Your Site! I always encourage my team to read industry blogs and books to continue growing as a digital marketer. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and …

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Reduce PopUps or Distracting Ads

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your …

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Combine responsive design and CTR for Supercharged SEO

However, they’re both content issues that would lower the quality of your pages and ultimately cause you to be taken less seriously by Google. There are conspiracy theorists for almost everything, I guess. While you may think filling your page with keywords will drive more people to your site …

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Things that make you love and hate blogs

Put aside any fears or concerns you might have, and engage with all of your followers in an honest and open manner. In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page. Your goal should …

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The benefits of canonical URLs to your search marketing strategy

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Many further implementations in Seo are needed in order to compete with Google’s changes. The rule of thumb is to …

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It’s a win-win strategy with an emphasis on quality

When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your …

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A focus on plugins to benefit search engine placement

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other …

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What's the story about gateway sites

Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” Each page should have a title that isn’t used anywhere else on your site. Sure, by itself, traffic is not going to make you any money. And …

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The hidden agenda behind local search

To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet? These gaps are the ones that …

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What everyone ought to know about analytics

Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. There are more than enough SEO …

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Improve engagement by utilising CTR

Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. Recognize and accept their learning curve and build some education into the job so they can fly. For example, a …

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Create an Engaging Web Presence by the use of keyword research

With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Deception is never …

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Headings and quality

A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Besides keywords, what determines how well your pages rank in search results? Once you’ve created a qualified following, then it takes time to engage with …

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Think about search engine spiders from the start

Any change you make to your site that will impact your search index has to carefully considered. When you have high-quality, valuable content that is targeted for keywords you know your audience uses, you have a perfect opportunity for search engine marketing (SEM). This knowledge helps us determine the best …

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The latest trends in CTR

Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic universe,” which is like a spider …

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More focus is put on SERPs

Away from on-page SEO, link-building is a huge factor in how search engines rank your web pages. Google Trends provide clean and reliable results for the popularity of keywords and phrases. You get the idea of what kind of content is evergreen by now, but do you understand why it …

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Design + content = Greatness

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. However, the difference is that SEO only affects the unpaid or …

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Think like a human not a robot when it comes to citations

Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. There’s a sharp dividing line between SEOs who believe social doesn’t count toward search relevance and those who do. Search engine optimization affects only organic search …

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Make hits the focal point of your marketing efforts

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. As an SEO, your primary goal is to make sure that each page has …

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All you wanted to know about keyword density but were afraid to ask

Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Don’t …

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Take a customer focused approach to plugins

You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Content syndication is the …

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