Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Could making your content timeless and relevant improve your website’s conversion rates? Search engines will penalise pages it thinks don’t provide enough value as visitors prefer informative and high quality results. The structure of your URL can affect both your page’s ranking, but also the user experience.

Maybe link building will be a thing of the past

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. If you optimize your meta Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information they’re looking for is on that page. Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results.

The secret behind non reciprocal links

Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. But until the next-best-thing takes over and changes the name of the game, let’s dive a little bit deeper into all of these core tactics that sculpt the role of SEO in the digital marketing world. In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends.

The best advice I've listened to about analytics

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Above all else, never be tempted to plagiarise. Gaz Hall, from SEO Hull, had the following to say: "The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters."

What's the story about link exchanges

Choose your keywords carefully, and keep user intent as your primary goal. There The talk on Facebook is about Profile Business at the moment. have been a number of debates over the years about the SEO value of having keywords in your domain URL. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose.