SEO guidelines have been changing over the years. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages? When dealing with search engines, the term ‘relevance‘ describes the extent to which the content of a website corresponds to the search term used. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results.

For Quick page load time, remove everything that slows down your website

SEO and content marketing go hand in hand. Rewriting the description for a Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. Often SEO projects will give you fantastic return on investment. According to Search Engine Watch; one client received “$11,000,000 worth of organic traffic” thanks to search engine optimisation. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors.

Personalization counts: how does analysis fit into this?

Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. Google recommends creating valuable content for website users and not to focus on tricks such as hidden text or other unauthorized techniques. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again.

My thoughts on site submissions

If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Page resources that don’t load can cause content to not be shown, displayed incorrectly and break interactive content."

Use compelling website titles

Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. In The talk on Facebook is about Business Profile at the moment. order for this to be truly effective, however, and for your images to support your overall SEO efforts, they need to be optimised. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people. Make Sure You Actually Have An Address In The Local Area – If you really want your search engine optimisation to have impact in your local area, you need to have a store or physical address there. It is fundamental that you have a consistent physical address for any area you might want to optimise locally.