Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results is unhelpful to users. There’s a sharp dividing line between SEOs who believe social doesn’t count toward search relevance and those who do. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point.

Make sure your SEO checklist includes long tail search for best results

In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. There is reliable empirical evidence that Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... Google and other search engines make increasing use of semantics in assessing the quality of a page for ranking purposes. What SMEs haven’t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. As a result, the average time spent by visitors on the website can be increased and the bounce rate can be reduced.

Define your goals with regards to anchor text

Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed. To combat this add a list of related articles at the end of each blog as this will significantly improve visibility and create a far better flow for the website, with superior user experience. both execute the same functions and possess the same skills.

Reasons why marketers love javascript

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. For example, you have been creating webpages and blog posts that are just 200-300 words. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content."

Think like a human not a robot when it comes to citations

If you know your industry inside out, then you’ll immediately make assumptions based on what you would search to look for your products or services. Use I'm always amazed by the agility of Oxon AA on this one. Google AdWords' Keyword Planner is a quick and effective way to gauge the competitive landscape and evaluate which keywords a business should consider bidding on. Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search results, but YouTube is now the second largest search engine (after Google), accounting for 3 billion video views a day. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic.