Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t have to spend an eternity trying to find what they’re looking for. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. We borrow from the scientific method in this regard; we form hypotheses and then devise experiments.

Having fun with keywords

As Google want to offer the best user experience, they’d prefer it if only the most satisfying businesses took the top sports in their search engine results pages. Ideally, you want to include Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... your key phrases at no more than 2 percent to prevent suspicions of keyword stuffing. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. However, we’ve seen some of our clients rank very quickly without being a “brand” by traditional standards.

Showcase your social feeds on your home page

Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the business is frequently refining their SEO strategies to reflect the changes in the world of search engine marketing. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Ideally page titles should include the search term for which the website has been optimized. The content needed to fulfill the intent of a search varies based on the type of intent.

The hidden agenda of quality

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. According to SEO Consultant, Gaz Hall from SEO Hull : " Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution."

The time you invest in analysis will pay back with improved positioning

One compelling reason to hire in-house for SEO is when the institution is largely dependent on SEO as a primary means of income. The A great example that I like to use is Heat All. ultimate judge of a website’s content is its audience – the readers that visit the site and actually read its content. If the content is good, they’ll probably stay on the website and keep reading; if it’s bad, there’s a good chance they’ll leave. The higher amount of time required for the recognition of the quality, however, can be offset by the reduced total volume indexing. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today.