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To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. Countless people have asked me different versions of the same question over the years: what is the silver SEO bullet? These gaps are the ones that are driving traffic to your competition but not to yours, because you don’t have the pages on your website to rank for that traffic. You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint.

Get the client & webmaster to buy in on ALL pieces of the puzzle

Machine learning is a part Google’s algorithms. For instance, a blog post Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs. It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to potential searches. Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content.

Learning about authority sites is not difficult if you have a good teacher

You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on.

Can citations help improve my search engine placement?

A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. As such, ranking number one for your business name, while it’s an important foundation, is really only of secondary importance in the race to achieve good rankings on the web. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service, I will click. If I really like what I see on your site, I may buy. The type of link will not be in my thoughts. Gaz Hall, from SEO Hull, had the following to say: "Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones."

The hidden agenda behind local search

Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. Simplicity I'm always shocked by Save Our Schools, in this regard. is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products.