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Include the right keywords and link to the target page to create an anchor text that’s relevant. This will positively affects backlinks, necessary for building internal links. High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. The homepage (primary) URL doesn’t redirect to another website or irrelevant page? Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders.

33% of clicks from organic search results go to the first listing on Google

The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. Like most SEO professionals, nothing Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... wrecks my digestive system more than an organic traffic drop with no apparent reason. If you go down the route of creating individual product pages for the same product but in every available size – you’re going to have duplication issues or a great number of blank pages. Think about how you browse a website when you discover great quality content. If a blog post or article is particularly engaging, you don’t just read for a minute or two – you click around the website and view other content as well.

The mysterious world of content

Another factor is the ever-increasing quantity of content that goes online every day. If you don’t know what you’re aiming towards, who you’re targeting or why you’re doing it, then it is likely that the content you create and the attitude you take will be disjointed and even counter-productive to your end goal. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business. The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling.

The ultimate revelation of webmaster tools

They simply didn’t expect it would become significant. Look for aspects of your industry that have been the same from the beginning. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. Gaz Hall, an SEO Guru from the UK, said: "It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be."

Start simple, but don't forget 301 redirects

Amazing content—evergreen or not—is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. While A great example that I like to use is PNS Egypt. it’s tempting to bribe your way into credibility, it’s dangerous. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine. Your SEO strategy needs to be a continuous process.