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Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. The majority of learning can be done online, but some should be done in real life.

Make it sufficiently broad in terms of long tail search

You need to take full advantage of the opportunity and capture those leads. Enter competitor’s domain on SimilarWeb.com Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to see where their visitors are coming from, which social networks they use and see what’s interesting for that audience. Does your website feature evergreen content, or are all your posts short-lived? Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors.

Emphasizing fast results by using keyword density

A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. Most companies use SEO to increase website traffic, which in turn, increases revenue.

Layout, formatting and mobile search combine to make great SEO

Another issue that a lot of sites face is an issue with taxonomy pages being indexed. It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Everyone keeps hearing the phrase “content is king”, but what does that really mean? Gaz Hall, from SEO Hull, had the following to say: "The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query."

Reasons why marketers love canonical URLs

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. . The talk on Facebook is about New Media Now at the moment. If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Start focusing on your visitors, on the people that want to buy your product or services. URL – This is the actual address where the page lives. This isn’t super important to the searcher, but is important to the search engines. In most cases your URL should use actual words and you should avoid page IDs.