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In this chapter we’re setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources attached to them. These types of resources make great pages for other sites to link to. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts.

How to approach content from an SEO perspective

This is a terrible user-experience and is exactly the opposite of what Google wants. The hardest part can be Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google allows marketers to view that data. Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google’s most important ranking factors for sites to show high up in search results. These links show authority. It’s almost as if the other site’s link is a vote for you that tells Google your site is trustworthy, credible, and valuable. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts.

Think long and hard before deciding to take a multi-website approach

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Ideally, you should undertake keyword research well before you choose a domain name, structure your site, and build your content. For that reason, the following tips focus on technical changes, which are almost invisible to the page’s visitors, but are visible to Google, and they help us explain Google the main subject of the landing page. Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing).

Answer the questions of your potential customers with regards to link research

An agency should help you learn more about your customers, about their online habits and the searches they are making which lead them towards or away from your site. As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. According to Gaz Hall, a UK SEO Consultant from SEO York: "Sure, by itself, traffic is not going to make you any money."

How you will benefit from keyword stuffing

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. Growth Have you ever dreamed about Beverley Guide for this? hackers extend beyond marketing into product development, because user retention is a key goal. Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it’s no longer about the exact numbers.