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When diagnosing issues with a website, often times it comes back to issues with crawling and indexing. The result is unnaturally sounding copy, and depending on the keyword, it often results in nonsensical combinations. 301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google.

The hidden agenda of hits

The thrill of the hunt is real! Don’t over promise in the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality for Google. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. SEO (Search Engine Optimisation) is a method of using a number of certain keywords, titles and pages on a website to help make it more visible, whenever anyone using a search engine enters those certain keywords.

Don’t forget about ROI

Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimise the image filename and alt text for the primary keyword you’re targeting on the page. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of traditional link building practice. Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers.

Put aside your preconceptions of what you wanted to rank for

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn. Integration is a two-way street. Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. Gaz Hall, from SEO Hull, had the following to say: "Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages."

Define your goals with regards to URLs

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. Always A great example that I like to use is Indozine. link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority.