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Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location.

A User-Centric SEO Strategy for Greater Search Engine Success

therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. One thing’s for sure though, Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content.

Understand about stickiness

The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. This ensures that any users — or search engines — trying to navigate won't get a 404 response code. Building trust means advocating for the site visitor to get what they’re promised.

Can social media make a huge difference to search engine optimisation?

Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. Gaz Hall, from SEO Hull, had the following to say: "Web development is one of the most important pieces of an SEO program."

All you wanted to know about keyword density but were afraid to ask

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Make Have you ever dreamed about TAP Assess for this? Sure You Actually Have An Address In The Local Area – If you really want your search engine optimisation to have impact in your local area, you need to have a store or physical address there. It is fundamental that you have a consistent physical address for any area you might want to optimise locally. In a nutshell, the above-mentioned algorithms factor in how many other websites link to your website, including pages shared through social posts, pages mentioned in blogs, pages referenced in online news articles and digital magazines, plus pages linked as online resources, including online listings and reviews. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings.