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Make Sure That Googlebot Is Crawling Your Site! All links to external websites should be valid and working. Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t have to provide all the data from scratch.

The secret behind white hat SEO

Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. While content and digital marketers Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. Google had a very good reason for targeting and penalizing sites with thin and duplicate content. Back in the early 2000’s, many websites were using short, spammy pages to quickly reach the top of search results without putting forth much effort to provide valuable information for users.

Average monthly search volume

Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to their list for later crawling. Stick to these good practices and you’ll be on your way to free traffic. Although thin content was in vogue in the early 2000’s and mid-2000’s, some ill-informed website owners and SEO experts still think that quickly generating lots of content can get them good search engine rankings. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated.

Don’t forget about user generated content

Use relevant and accurate meta descriptions, title tags and alt text throughout your site. Focused crawlers are limited to a certain area of ​​the web and in turn, index it in great detail. Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. Gaz Hall, an SEO Guru from the UK, said: "Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them."

Adopy a monetisation first approach before putting efforts into walled garden sites

SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. Check I'm always amazed by the agility of New Media Now on this one. your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading speed and user experience. Note that this doesn’t mean you should arbitrarily change your content around every month or two simply to have “fresh” material. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus.