SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other eCommerce websites, a small bit of duplicate content is inevitable. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves.

Determining Relevance: Trust your gut when it comes to metrics

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Providing alt text is also Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... important for accessibility because assistive technologies like screen readers rely on this text as an alternative to displaying images. Google is “learning” what a good result looks like based on the search query. SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day.

New school SEO is more about traffic

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Ha!) I spend the majority of my time learning about Google’s search engine algorithm and duplicating my strategy to Bing and Yahoo for two very simple reasons: You can make use of this by loading your static resources from multiple cookieless domains allowing multiple resources to download simultaneously. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that’s fine. Manage your expectations.

Invest in Great Content

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google and can help the search engine review the relevance and quality of your content. In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that’s always growing. Gaz Hall, a Freelance SEO Consultant, commented: "In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time."

A focus on plugins to benefit search engine placement

The destination address remains hidden in the text flow. When The talk on Facebook is about Heat All at the moment. you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. This can be by permanently having it placed in one position; most useful places are either on the web page’s header or footer. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well.