If any of your content is getting organic links from other sites, that content will naturally rank higher with search engines. The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files …

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. If you’re just getting started in content creation, it can be quite easy to fall into bad habits without realising it. Unlimited information, Unlimited Communication and Connection! Simple …

Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work). You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines …

Websites can benefit from mixing evergreen content with their fresh posts and pages. What’s better is that SEO is usually a good deal more affordable than store leases in Times Square. Don’t overlook websites that don’t have a “write for us” page. Not every website has one …

Say you want to create a page for a particular product and want it to stay on page 1 for the long term – how are you going to achieve this? All you need to do is include enticing call-to-action in the content to compel your blog visitors to subscribe. When …

SEO guidelines have been changing over the years. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to …

Less-competitive terms afford more opportunity for high ranking. Many further implementations in Seo are needed in order to compete with Google’s changes. Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Remember, Google …

Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with …

Do they go back to Google and try another website? Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute …

The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, 84% of searchers never make it past the bottom of page two …

In our experiences, we’ve seen lower-tier eCommerce websites increase organic search traffic by as much as 50-100% by simply rewriting product descriptions for half of the website’s product pages–with no manual link building efforts. aying attention to what the search engines suggest for topics important to your …

There's nothing like marketing in the minute. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Most content marketers are great a clogging up …

You were probably a little surprised when you first found out about all the factors that are taken into account to rank websites. In fact, it is estimated that there are more than 200 factors Google considers when ranking websites (and some say that “200” is just a convenient round …

How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. While variety is the spice of life, changing things up too much on your website won’t …

That way, your site gets shown to the people most likely to benefit from it. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Whether or not a specific page ranks for a particular keyword …

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google’s most important ranking factors for …

Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. You never know, you might discover something that you can use in your future digital marketing and social media efforts. As far as promotional tactics examples go …

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. Whether you’ve already written content on …

This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links. SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you …

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Partial duplicates are …

Covering hot new topics and industry news is an excellent way to get to the top of the SERPs fast. Everybody wants to know the latest and greatest. For example, someone launches a campaign and forgets to test the landing page URL they placed in an email sent out to …

Google’s Panda update was aimed at improving the quality of search results for their users. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points …

When diagnosing issues with a website, often times it comes back to issues with crawling and indexing. The result is unnaturally sounding copy, and depending on the keyword, it often results in nonsensical combinations. 301 links are permanent and tell Google that page B has replaced page A. 302 redirects …

Online content is the same—it stays fresh and valuable for months and years to come. Less-competitive terms afford more opportunity for high ranking. Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the …

Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. You need to figure out your customer …

To a certain extent, it is not possible to attract robots. Google will visit your site often if the site has excellent content that is updated frequently and cited often by other sites. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no …

Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest …

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with …

Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. Remember the last time you wanted to find a place to eat or solve a problem at home? The most effective way to boost your website’s indexation …

People often click away from a site if they do not get what is suggested to them; some SEOs call this “the scent; the essence of truthiness.” Unfortunately, black hat tactics against competitors will sometimes work enough to sink their site temporarily. Parallax design is a website design approach that …

One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different …

Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. So getting your …

This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. A helpful solution to fixing this issue is to apply a conditional “noindex,follow” meta robots or X-robots tag to these pages whenever common verbiage (i.e.– “No products exist …

Traditional marketing / advertising is outbound, meaning you have to disrupt people’s attention in order to communicate your message (i.e. Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google’s most important ranking factors …

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Did we forget to mention that the algorithm will affect search results in all languages globally? The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people …

Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. Employees should not be writing reviews, ever. Search engines will penalise or even completely hide pages that are too similar as showing duplicate search results …

Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural …

All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). For humans this will not be possible, but …

When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. It …

So, over the past 3 to 5 years, Google has gotten really smart about reacting to people who are gaming the system. If Google is crawling your website and it picks up on signals that say a person’s time will be wasted on a page, it will be ranked …

If you can’t make the long-term commitment needed, consider spending your money on pay per click ads. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the …

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Many web pages prohibit access to online …

They go the distance, train, research their enemies’ capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their …

Viewing multiple sets of industry data with similar themes like “business to business” plus “technology industry” allows for insights into parallel universes, such as potential upcoming algorithm dips and bumps. But where do you start? . Announce your site to your network of users, friends, and partners. Technical SEO is the …

I’m a go-getter type who comes from a place of yes when trying new things, so I say yes — let’s assume it matters! When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. Failing …

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Search provides results that are relevant …

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the …

If you’re a locally focused website, social media is still important but so is local directory listings and interaction with your local community. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data …

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …